Why are Ratings/Audience figures so important?
For companies, rating and audience figures are important because it gives them a clear outline of whether or not their shows are being watched or not. If a company was airing a Pilot of a TV show and saw that they had really poor ratings, they may come to the conclusion that their show won't do to well and should scrap it all together, therefore saving money and time.
Another reason could be that if the ratings are good the advertising company will pay more for the spot because they know so many people are watching the show, Also if the ratings are good the actors appearing in the show can request more money from the makers.
Another reason could be that if the ratings are good the advertising company will pay more for the spot because they know so many people are watching the show, Also if the ratings are good the actors appearing in the show can request more money from the makers.
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