Primary Research- Comes straight from the source, directly finding it yourself e.g. Surveys, Questionarres, Market Research, Focus Groups, One on one interviews, Observation (observing people), Empirical (any sort of research that is observable i.e. behaviour), Direct Contact with producers of a Media text, Chatrooms/Forums.
Secondary Research- Comes from someone else e.g. Documentary, Books, Biographys, Specialised Articles, Media Guardian, Telegraph Technology Section, Radio 4-Media Show.
We should use more then one method of research because we will be able to get more accurate information and using one source is likely to be biased.
Content Analysis
We had to do a research activity which involved us looking through magazines to analyze whether magazines are representing ethnic minorities fairly. The way my team researched it was looking through and tallying the amount of white people against ethnic people in the magazine. Our findings showed us that there was 310 white people in the mag compared to the small amount of 41 ethnic people. A way in which we could have improved our research was looking at more magazines rather then just one becasue we could have got a clearer answer as to whether ALL magazines represented ethnic minorities wrong or just this one. Another way we could have improved was to split up the ethnicity groups into seperate categories e.g. Black, Asian, Latino etc.
We could have analysed how they are represented e.g. if the ethnic people featured in the magazine was only celebrities or if the models for top brands (gucci, prada) are mostly white.
Sometimes our group struggled to define someone if they were white or ethnic because alot of the white models were bronzed or promoted fake tans.
Secondary Research- Comes from someone else e.g. Documentary, Books, Biographys, Specialised Articles, Media Guardian, Telegraph Technology Section, Radio 4-Media Show.
We should use more then one method of research because we will be able to get more accurate information and using one source is likely to be biased.
Content Analysis
We had to do a research activity which involved us looking through magazines to analyze whether magazines are representing ethnic minorities fairly. The way my team researched it was looking through and tallying the amount of white people against ethnic people in the magazine. Our findings showed us that there was 310 white people in the mag compared to the small amount of 41 ethnic people. A way in which we could have improved our research was looking at more magazines rather then just one becasue we could have got a clearer answer as to whether ALL magazines represented ethnic minorities wrong or just this one. Another way we could have improved was to split up the ethnicity groups into seperate categories e.g. Black, Asian, Latino etc.
We could have analysed how they are represented e.g. if the ethnic people featured in the magazine was only celebrities or if the models for top brands (gucci, prada) are mostly white.
Sometimes our group struggled to define someone if they were white or ethnic because alot of the white models were bronzed or promoted fake tans.
No comments:
Post a Comment