Feedback from our Focus Group
As a group we came up with some conclusions to which ones are most effective. We found out that most people do not like Pop-ups as we associate them with virus' and bad websites. We usually don't like them as they distract us from what we were doing and we usually would just click off the box without taking in the actual advertisement.
We thought some banner advertisements were good as they come up at the top of the page and don't block what you were watching/reading. There effective ecause nowadays they have ones with images and videos in promoting trailers. Some also have a 'click here' sign which would lead you to the main website where you can find out more information.
For mobile advertising we thought that it would only be effective if they were advertising something alongside the consumer being able to win or get something. (e.g. Orange wednesdays Buy 1 get 1 free ticket)
As a group we came up with the idea that if we combined contextual advertising and pop-ups it may be effective because at least the pop-up would be something your really interested and that may appeal to you more, rather then a random advert which you have no interest in.
The Focus group itself was good but i think you would have to make sure you have checked the Demographics (social class, age, gender) because it woul be pointless if you had a focus group with different people interested in different things.
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